Their social media is really good content (Deions son is following his Dad around filming the football operations, team meetings, coach meetings, etc.). The content is unlike anything I've seen from an access to a major football programs operations. The videos are going viral. Kids want to be apart of that, it's fun, it's Deion Sanders (one of the best NFL players/athletes all time), it's popular (lots of potential NIL opportunities), Deion has NFL buddies around all the time, etc. etc. Deion isn't a stupid guy either. He's extremely well read/intelligent, and he's a leader and he's been around the game his entire life. This man is going to win football games, because even if he isn't a Xs and Os guy like Lincoln Riley, or a CEO type on the level of Brian Kelly, he'll have the kind of talent surrounded that will provide a huge margin for error.