The history of how ND became independent is certainly related to the issues with the Big Ten many decades ago, but it was not considered unique until 1990. ND won a national championship in the 80's, independent Penn State won two and independent Miami won three in the same decade. Being independent was not an impediment to getting a national championship. Ironically it changed when the NCAA lost its 1984 Supreme Court case that allowed colleges to freely negotiate its TV rights. But networks did not want to have multiple individual contracts with a bunch of schools. That is why Miami, Syracuse, Penn State, Virginia Tech, FSU, Boston College had to joins the conferences they did. In 1991, the biggest single conference TV contract was for ACC basketball, and that became the model for football. So although the conferences were expanded and realigned because of money, they also eventually changed the pathway to a national championship. For even more money.
Except for ND. In 1990 they began their home field game TV relationship with NBC. It was a clever move that could not be replicated by any other school. But it happened before the growth of cable. Sure, NBC is a free channel and it gives ND massive exposure. But does it give that exposure anymore if NBC is not a player in college football programming? Many people believe that this TV relationship survives because of ND's independence. We outsiders think that it's that contract which is keeping ND independent. And we also think that NBC is getting ND on the cheap.
CBS was paying the SEC $51M a year to televise the one SEC game of the week. Of course, that has to be split 14 ways. But CBS refused to increase the annual payment when the SEC expanded with Texas A&M. Bad move. ESPN will now have the contract ....rumored that it may be as high as $300M. For 14 games starting in 2024. Each member will get more than what ND is getting from NBC. Admittedly, the SEC contract includes home and away games. The current ACC contract, like all conference contracts, are heavily weighted towards conference games. That's because every conference member has the same number of home games, so basically every conference game has a conference home team. ND does get an ACC payout currently, but it is reduced because when it comes to football, there is an amount related to ND away games at ACC stadiums. It's not much. It's never more than three games a year. How can ND better maximize the value of its away games?
Does anyone compete against NBC for that contract? It keeps getting extended, but I don't know how much competition there is for it. Are you sure you are getting paid enough?
This week will be very interesting. Many in the media and many message boards will ask if there will be "revenue sharing". I'm not. I will be looking to see if ND is more valuable as a conference member eligible for a conference championship or as an independent.
At the end of the day, if being independent is more valuable than being in a conference, that is your decision. And you don't have to defend it. But I have been following these conference contracts since FSU joined the ACC. It's a very interesting history, and it's way different now than in 1992. And it does impact behavior. Like a Trojan horse.