When Notre Dame loses their top target after their top target again and again on the recruiting trail this is the consequence it's nearly impossible to compete with teams that do secure their top targets on the recruiting trail.
What does 20 million in roster/recruiting NIL differential give you in the current landscape of college football? A 10 point advantage at a neutral site over your competition in the game for the trophy that represents winning it all
More fan pressure needs to be put on Notre Dame to step up to the plate and not allow any team to have this kind of competitive advantage over them and the only way to negate that advantage is to pony up the dollars and start competing for the best talent in the country on the recruiting trail. There's no way around it. You can't keep building a tier 2 roster and selling your fans a fake bill of goods that you're doing everything u can to compete for national titles.