Kelly has never said this DIRECTLY, but in a number of his comments, he's certainly IMPLIED IT.
Here might be the BEST CASE SCENARIO as respects Freeman as an "ADDITIVE" to UPGRADING ND ROSTERS:
Freeman's recruiting vs. other teams' use of NIL/PORTAL = NO CHANGE IN THE QUALITY OF ND'S PERSONNEL vs. that of other teams.
And by not playing the NIL/PORTAL game as aggressively as other schools (and, seriously, how can it?) ND's ability to attract difference making recruits could take a serious hit as well.
Good players attract other good players and if ND doesn't maintain A CRITICAL MASS of them, they will NOT be competitive at the level they seek to compete at.