With four new commits in the last week of July (including one for 2019) and a current top 10 ranking for the 2018 class, Brian Kelly said ND's brand and tradition can trump the one bad season from 2016 when it comes to attracting prospects.
https://notredame.rivals.com/news/notre-dame-brand-still-makes-impact-on-recruiting-circuit
https://notredame.rivals.com/news/notre-dame-brand-still-makes-impact-on-recruiting-circuit