He's not a prick, as far as CFB coaches go, who oftentimes are rather unappealing by normal everyday standards, he's quite genial, and pleasant and anything else you'd want out of a person in civilized society. He's just not a prick at all. It's false to say such a thing. Objectively false. You are merely disturbed. And it's up to observers to make sense of this amorphous, inexhaustible, seemingly unexplainable loathing for him. Which could not be based on any typical merit or lack thereof, like being a bad coach, or being a 'scumbag' as you guys often denigrate him as. Or being some sort of naturally repellent personality. And as he was already wildly, insanely hated by at least a decent chunk of the fans years before he let, and it reached a peak, and the sickness eventually spread to the entire ND football community, right as his time was reaching its zenith, and he somewhat belatedly had brought ND back to the mountaintop, as a perennial playoff contender. And when he left for the SEC, all hell broke loose, and it was like a wild mob rampaging through the streets, or in the case the internet.
And it's still going fairly strong, as I guess one would expect at this point, and actually really hasn't let up at all, as ND fans raucously await him getting fired at LSU, and celebrate every setback he has to confront or deal with. All for nothing, as there was never any basis for any antipathy to start with. None. In fact it's so unrelenting that it has become a so-called 'meme' in the CFB world, that BK can't win the big one, and that he's somehow some bad, underachieving fraud of a coach, when it's a hard to imagine someone who's more the opposite of that than BK.
Anyway, he's not a prick.