In some ways Notre Dame does shop down a different aisle. Keion Keeley verbaling to Alabama today illustrates that.Kelly is a very good coach, I don't think anyone denies that. ND got as much out of him as they could. It was clear, he wasn't going to win a championship at ND. My biggest issue with Kelly was the team rarely showing up in big games and "shopping down a different aisle".
But I will say recruiting has improved. Credit to MF. And his staff.
And as far as showing up in big games, you have to win a lot of games to play in big games.