I assume Most if not all public universities are governed by Boards appointed by Governors and legislatures, and that they either approve or disapprove coaches salaries, etc... Most high profile programs also have endorsement and TV program money arranged, and other forms of compensation paid for by boosters, like Saba's multi million dollar home, etc... which clearly increase total compensation a lot. These same boards struggle with funding all aspects of the university, and so they appreciate the perceived negative impact of huge coaches salaries; but they also recognize the import of football on overall revenue and the import of getting a coach who can produce a winning program on a consistent basis. Easy for the average person to be resentful of these salaries, but the available supply of really good football coaches exceeds the demand, and they are worth what the system supports. It has nothing to do with making a judgement that football is more important than academics, but rather the realization of how important football is to revenue and to contributing alums.