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Football NBC Sports to bring Notre Dame football into "Shared Reality" with Cosm

Tyler James

All Star
Staff
Dec 31, 2021
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I received an interesting press release this morning. I don't know that I can explain it well, so I'm just going to copy and paste.

Would any of you attend something like this?

Here was the brief explanation before the full release:

As a part of the partnership with NBC, Cosm will present select Notre Dame football games LIVE in “Shared Reality” on their 87-foot diameter 8K+ LED domes – the first of which is slated to open in Los Angeles later this year next to SoFi Stadium in Hollywood Park.

“Shared Reality” blends the virtual and physical worlds, meaning that Notre Dame and college football fans will be able to attend Cosm’s venues and cheer side by side as if they were sitting at the 50 yard line at Notre Dame Stadium even though they are miles and miles away from the actual venue itself.


You can see some images at cosm.com

FULL RELEASE:

NBC Sports and Cosm Partner to Deliver Live Premier League Matches and More in “Shared Reality”

Notre Dame Football, Big Ten Football, Horse Racing Events also to be Produced by Cosm and Presented at its Immersive Venues for the First Time

January 24, 2024 (Stamford, CT and Los Angeles, CA) – NBC Sports and Cosm, a leading immersive technology, media, and entertainment company, today announced a multi-year partnership wherein NBC Sports will bring an expansive offering of live Premier League soccer matches, along with additional live sports content from NBC Sports’ world-class portfolio, to Cosm’s forthcoming immersive venues.

In addition to Premier League games throughout the season, Cosm will produce and present select Notre Dame Football and Big Ten Football games, as well as NBC Sports’ premium horse racing events, in “Shared Reality”— an experience which bridges the virtual and physical worlds through Cosm’s pioneered technology and 87-foot diameter, 8K+ LED domes.

The sports media rights agreement marks the first time that these professional league soccer, college football, and blockbuster horse racing events will be available in Shared Reality. Additionally, it marks the official debut of internationally staged events at Cosm’s new venues in the United States.

This NBC Sports partnership represents another critical step in our mission to redefine the way the world experiences content,” said Jeb Terry, Cosm’s President and CEO. “The deal expands our sports content offerings beyond the NBA, NHL, and UFC, and allows us to super-serve fans of all types. Fans know NBC Sports delivers a best-in-class sports experience and by adding the EPL, College Football, and Horse Racing to the programming schedule, it ensures we always have live, original, immersive content. When fans come to Cosm, there is always something new to see, and Cosm is the world’s best place to experience the event next to actually being there in person.”

“We’re excited to partner with Cosm to offer fans a unique viewing experience for some of the most prestigious properties in our portfolio,” said Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports.

“One of our primary goals as a company is to democratize access to the world’s greatest sporting events,” said Peter Murphy, Cosm’s SVP, Content and Media. “For most EPL fans in the U.S., getting to a game in England is prohibitive for many reasons. Through this tremendous partnership with NBC Sports, sitting pitch side on weekend mornings in LA, Dallas, and beyond will be possible. It will feel like you’re there, especially as we pair the experience with contextual F&B opportunities.”

Cosm’s first two public venues – set to open in 2024 in Los Angeles at Hollywood Park and Dallas at Grandscape, with plans to expand to additional locations in key markets – will deliver state-of-the-art visuals and merge the energy of the crowd with elevated food and beverage service to make guests feel like they are sitting front row, courtside, or on the pitch at live events taking place across the world. Details of the schedule of events upon the opening of its venues will be shared at a later date.
 
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