Five schools in this year's tournament -- West Virginia, Notre Dame, Oklahoma State, UC Irvine and Davidson -- reported losses. West Virginia lost the most ($2.2 million), followed by Notre Dame ($2 million).
Butler reported that it made $1 on its basketball program last year.
Big schools whose reports reflected they made no money included Cincinnati, Baylor, St. John's and Georgetown.
Cincinnati athletic director Mike Bohn said the numbers presented were accurate, but it doesn't speak to the relative health of his school's program.
"Last year, we had our highest per game attendance average in 10 years, we saw a 35 percent increase in season-ticket sales and our sales in our upper deck were at a nine-year high," he said. "But we also spent more money, to hire a third party to help us with things like making it a better environment for students, who are our donors for the future."
As the NCAA and former student-athletes prepare for the appeal of the Ed O'Bannon case on Tuesday, Bohn said athletic directors have to do a better job of educating players on the cost of doing business.
"We need to tell them more about the cost of having the best tutors, being on the best charter flights, staying in the best hotels, eating the best food, having the best supplements, having the best coaches," Bohn said.
Ouch !
Butler reported that it made $1 on its basketball program last year.
Big schools whose reports reflected they made no money included Cincinnati, Baylor, St. John's and Georgetown.
Cincinnati athletic director Mike Bohn said the numbers presented were accurate, but it doesn't speak to the relative health of his school's program.
"Last year, we had our highest per game attendance average in 10 years, we saw a 35 percent increase in season-ticket sales and our sales in our upper deck were at a nine-year high," he said. "But we also spent more money, to hire a third party to help us with things like making it a better environment for students, who are our donors for the future."
As the NCAA and former student-athletes prepare for the appeal of the Ed O'Bannon case on Tuesday, Bohn said athletic directors have to do a better job of educating players on the cost of doing business.
"We need to tell them more about the cost of having the best tutors, being on the best charter flights, staying in the best hotels, eating the best food, having the best supplements, having the best coaches," Bohn said.
Ouch !
