From 18Stripes:
“When Notre Dame signed the deal with Under Armour, athletic director Jack Swarbrick said, “We don’t believe we’re partnering with a $2 billion company. We’re partnering with a $20 billion company.”
As of this writing, Under Armour is worth $3.80 billion.
Despite that initial surge from Under Armour in the months leading up to and after the signing with Notre Dame, it was Adidas that began its own comeback.”
“the current athletic director’s son is leading the Under Armour North American Sports Marketing Collegiate Division. That would be awkward to lose that Notre Dame account.”
“When Notre Dame signed the deal with Under Armour, athletic director Jack Swarbrick said, “We don’t believe we’re partnering with a $2 billion company. We’re partnering with a $20 billion company.”
As of this writing, Under Armour is worth $3.80 billion.
Despite that initial surge from Under Armour in the months leading up to and after the signing with Notre Dame, it was Adidas that began its own comeback.”
“the current athletic director’s son is leading the Under Armour North American Sports Marketing Collegiate Division. That would be awkward to lose that Notre Dame account.”