What is 'Project Rudy'? New proposal to reimagine college football includes 70 teams, private equity backing
As the sport faces an uncertain future, a new plan has come to light in an attempt to operate under one umbrella
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The latest re-imagination of college football now includes a multi-billion-dollar proposal spearheaded by former Disney executives for a system funded by private equity, sources confirmed to CBS Sports on Tuesday.
The 70-team structure that would seemingly exclude the bottom tier of the FBS would be funded by private equity firm Smash Capital, sources told CBS Sports. The project would include $9 million infused into a system that would expand the college football postseason, change scheduling and feature tiered revenue distribution.
All those influences, thanks to conference realignment, are already featured as the College Football Playoff field expands from four teams to 12 this season. What were formerly marquee nonconference games in the SEC and Big Ten are now conference games in those two leagues. Going forward, those two leagues will also evenly split 59% of the CFP revenue distribution.
The new proposal, however, would eliminate all games against current Group of Five and FCS teams. The 70 schools would be shopped as a single-entity media rights package. It is not immediately clear which 70 schools would be included.